Cellcom Israel opts Amdocs Software and Services to modernize and consolidate Customer Relationship Management Operations

Pune, India, July 9, 2014: Amdocs, the leading provider of customer experience systems and services, has announced that Cellcom Israel, the country’s largest cellular operator, has selected Amdocs to replace disparate CRM systems with software from Amdocs’ latest CES 9.1 portfolio, consolidating CRM operations across wireless, wireline, Internet and international-calling lines of business. As a result, Cellcom Israel will be able to enhance customer experience and better support its growth into new service areas.

Amdocs’ billing software has been supporting Cellcom Israel for more than a decade. Four years ago, Amdocs’ support of Cellcom Israel’s billing operations was expanded to include Amdocs’ managed services, resulting in reduced handling time of operational issues and improved application development capabilities. The managed services engagement has now been expanded to cover Cellcom Israel’s CRM operations.

Vice President of Information Technology at Cellcom Israel Jack Oster said, “By replacing disparate CRM systems with Amdocs software and expanding Amdocs’ managed services to cover CRM operations, we will be able to better support service bundling and offer a higher level of customer care and service across all customer touch points. We will also be able to improve the performance of processes such as new service and price plan introductions, sales, price plans switching and repair services, further improving the customer experience.” 

Rebecca Prudhomme, Vice President of product and solutions marketing at Amdocs, said, “Amdocs has a unique business model that covers industry-specific products, services and IT operation capabilities. As a result, we are able to help customers like Cellcom Israel, who modernize their systems with our software and then have us support their systems environments, to improve operational performance levels and introduce service innovation faster.”