Festive Quote for Consumer Electronics by Mr. Ranjivjit Singh, Senior Vice President, Corporate Marketing, South West Asia, Samsung Electronics
We are expecting to clock incremental sales during this festive season. With a host of celebratory offers and schemes across our product portfolio, the end of the third quarter and the beginning of the fourth quarter accounts for 40% of our annual business in the Consumer Electronics segment.
Samsung has introduced exciting promotional offers on home appliances and audio visual products. The promotional offers include assured gifts, instant cash back, free installation and exciting service schemes to delight our consumers. We are offering complimentary gifts such as free tablets with premium Samsung SMART TVs for customer to get state of the art interactive experience. During this high footfall period, we have also deployed additional manpower and trained our entire workforce across our retail network to give world-class brand experience to our customers. Samsung has been witnessing very encouraging growth across our portfolio in consumer durables, surpassing the industry growth rate which has started reflecting in growing market shares across our product portfolio. We are expecting further increase in our market shares this festive season.
