Fire-Boltt expands its wings in South East Asia Market
Fire-Boltt announces its foray into the South East Asia Market. In the first phase of the expansion, the brand has commenced its operations in Singapore and Vietnam region. The move comes as a part of Fire-Boltt’s aggressive international expansion and growth plans. The brand has witnessed extraordinary growth since its inception. Within a span of two years, Fire-Boltt leapfrogged from a mere 0.3% market share to a 29% share in the smartwatch segment. Fire-Boltt also ventured into the UAE market recently where its entire product line-up received a phenomenal response.
Fire-Boltt has partnered with SmartechSG Private Limited to launch its operations in Singapore and Vietnam. The brand has handpicked its top-selling smartwatches like Visionary, Invincible, Ring, & Talk 2, and watches from its Ninja Series for both markets. Fire-Boltt will initially sell its products via leading e-commerce platforms and will gradually expand to the offline market.
Speaking about the announcement, Arnav Kishore, Founder & CEO at Fire-Boltt said, “International expansion has always been one of the priorities of Fire-Boltt, especially now with the start of home-grown production under “Make in India” initiative”. This is a proud moment for an Indian brand to be available in international markets to serve consumers across the globe. The kind of response we have received from our customers is overwhelming which helps us work even more aggressively toward innovation and fulfilling the needs of the consumers. We look forward to achieving bigger milestones in the near future.”
Adding to the excitement, Aayushi Kishore, Co-Founder, Fire-Boltt, said, “We are thrilled to announce our expansion into the South Asian market. We have handpicked our top-selling products like Visionary, Invincible, etc., in line with the research we carried out in these markets. We have also carried out changes to the display screen, language availability, marketing messaging & even packaging to be suitable for each of these markets. Going by the phenomenal response we have received so far; we are encouraged to expand further in the South East Asia and the APAC region. We are also working actively on consumer feedback for design principles from some of these markets to bring in the best for our customers in India and globally.”
Commenting on the launch, SmartechSG Pte Limited said, “We are proud to be chosen by Fire-Boltt to launch its South-East Asia operations. This global smartwatch brand gives customers excellent options of feature-rich smartwatches at unbeatable price points.”
