Firefox Bikes collaborates with Salesforce to upgrade its D2C experience

Salesforce announced that Firefox Bikes will be leveraging Salesforce to support its digital transformation journey. With the deployment of the Sales Cloud, Service Cloud, Commerce Cloud and Marketing Cloud, Firefox aims to deliver a consistent omni-channel experience across all digital and physical touchpoints. Firefox is a digital-first company with a vision to have an omnichannel business model that combines direct-to-consumer (D2C) from the website and a countrywide offline network integrating 500+ retail stores on a single platform.

Firefox is the first D2C brand in the bicycle category and through this collaboration with Salesforce, Firefox aims to upgrade the customer experience across all its touchpoints, providing seamless customer journeys, and a true 360 view of its customer.

Arun Kumar Parameswaran, Managing Director – Sales & Distribution, Salesforce India, said, “The pandemic has only accelerated the digital transformation journey brands must take, ensuring they reach consumers where they are. We are delighted to be a part of this journey with Firefox as its technology provider, enabling the team to deliver a truly seamless customer experience.”

Sriram Sundresan, CEO, Firefox Bikes said, “Firefox has always been at the forefront of innovation and adoption of technology in terms of providing a seamless customer experience. Today, as consumers continue to seek a uniform experience both online and offline, it is imperative for businesses to have a single view of the entire customer journey. Our collaboration with Salesforce is further enabling us to leverage data insights to provide a seamless and more personalised customer experience.”