Fyber announces acquisition by RNTS Media
San Francisco, Calif., October 8, 2014: Fyber, a leading advertising technology company and RNTS Media, a global digital media company, today announced they have reached a definitive agreement for RNTS Media to acquire Fyber in a cash-and-stock transaction. As a result of the agreement, Fyber will become a subsidiary of RNTS Media and will continue to operate as an independent business unit under its existing leadership team. Fyber co-founder and CEO Andreas Bodczek will become Managing Director and CEO of the RNTS Media Management Board, and Janis Zech, co-founder and CRO of Fyber, will also join this Management Board.
Through this transaction, Fyber will gain access to public capital markets and to a broad range of resources to enable strategic market growth in new vertical sectors and penetrate key geographic regions. The transaction will also allow the company to further innovate and accelerate the development of its mobile supply side platform and support the plans to hire 60 more employees globally by the end of the year. As of September, Fyber’s U.S. base in San Francisco has already tripled the number of employees in 2014. The addition of Fyber will dramatically expand the product offerings of RNTS Media, and Fyber will become the centerpiece of RNTS Media’s future strategy. The new alliance will enable the joined companies to expedite penetration into new regions and markets globally.
“This transaction is another great milestone for Fyber, as it allows us to super charge our product innovation and enhance our technology and services to meet the complex monetization challenges that mobile developers face today,” said Andreas Bodczek. “By joining RNTS Media, Fyber will be armed with the right resource to be able to rapidly scale our operations and seize the $18 billion mobile ad revenue market.”
“The confluence of RNTS’ cross-platform digital media expertise and the agility and ferocity of a transatlantic startup company is powerful,” said Ryan Kavanaugh, RNTS Media Supervisory Board member. “Over the years, Fyber has steadily established a solid position in the digital advertising space and the company has an impressive leadership team. Fyber is an attractive partner to leverage for our networks around the world, and will become a tech gateway for RNTS to the mobile app ecosystem.”
As a major player in mobile advertising, Fyber supports thousands of customers including GREE International, Inc., Glu Mobile, Inc., Kongregate (a GameStop Company) and Pixelberry by helping them integrate, manage and optimize their mobile ad revenue through a single, unified, mobile supply side platform. Currently serving approximately 150 million unique users monthly, Fyber’s revenue has grown steadily at an average annual rate of 76% from 2010 to 2013, and was inducted into the Top Ten Mobile Advertising Companies Index in January 2014 by VentureBeat.
