Hoonartek and Aerospike Announce DigiTwin

Hoonartek and Aerospike announced the launch of DigiTwin . Built on the Aerospike Real-time Data Platform, the DigiTwin pre-built real-time Customer Data Management – Customer 360 solution unlocks critical data inside applications not built for real-time processing. The solution automatically synchronizes with heritage apps and APIs to serve data instantaneously and drive real-time personalized services at a massive scale. The highly configurable solution enables customers to introduce new services and stay ahead of the competition.

The DigiTwin Customer Data Management – Customer 360 solution drives customer engagements in real-time, at a massive scale (proven up to 50,000 business transactions per second) with a predictable 200% to 400% performance increase for the same workload. For a major Tier-1 Telco, the solution offers proven high-performance with processing 350 million subscribers at only 7 milliseconds of latency with a real-time data sync from multiple OSS and BSS systems. Further, it provides legacy offloading savings of typically more than $15,000 per day while enabling 3x to 10x server reduction that enhances a company’s carbon footprint. The result is that end-users will have unprecedented access to new services that are customized, lightning-fast, and highly relevant.

Amit Raj, Founder and Business Manager, Hoonartek, said, “For over 5 years Hoonartek has developed and supported real-time Customer360 solutions for some of the world’s largest and most diverse businesses. This well positions us to leverage our experience and our field knowledge to launch a pre-built configurable platform for rapid deployment at any enterprise on cloud / on-premise with a desire to improve their customer experience.”

Shahed Mazumder, Global Director, Telco Solutions for Aerospike, said, “Hyper-personalization and actions based on real-time updates are two key capabilities that Telcos, and other industries, need to excel in customer engagements and augment revenues. Platforms that enable these capabilities should be future-proof in terms of scale and able to conduct acceptance, enhancement, and rejection actions in real-time. This is exactly what DigiTwin does, thanks to the Aerospike Real-time Data Platform and Hoonartek’s proven integration/implementation track record.”

DigiTwin is ideal for enterprise banking and telecom clients with multiple customer touchpoints to enable various offerings. DigiTwin empowers the existing Enterprise applications to support real-time customer interactions at the desired volumes and speed without the need to replace those applications.

General availability: 1st August 2022.

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