HP introduces OMEN Playground Stores
HP India introduced their OMEN Playground stores for gamers to immerse in a holistic gaming experience. These exclusive stores will allow gamers to play on HP gaming devices and gears including OMEN, Victus, and Hyper X. So far, 8 OMEN Playground stores are operational in 7 cities and HP plans to open 40 Omen Playground stores in 2023 across India.
The OMEN playground stores comprise of unique gaming facilities and allow walk-ins to enable an interactive and immersive gaming experience. The stores aim to allow a free of cost hub for emerging talent in the Indian gaming industry to engage in the latest technological innovations. Providing a gaming destination for all, squads can use their steam IDs to game on-ground, like gaming remotely.
Vineet Gehani, Sr. Director – Consumer Sales, HP India said, “India in recent years is seen as an emerging, fast-growing hub for the gaming industry. We, at HP, are committed to empower all gamers in India with our innovations. With the OMEN Playground stores, we are excited to unleash the gaming potential of gamers – be it casual or professional. These stores will also provide an opportunity to non-PC gamers to experience the power of HP’s PC gaming ecosystem.”
Gaming in India is fast becoming a lifestyle and many gamers are exploring this as a career option. According to the HP India Gaming Landscape Study 2022, two-thirds of serious gamers see a career in gaming in India. The varied level of gaming facilities in the OMEN Playgrounds will be specially managed by gaming specialists and will have yearlong gaming calendar, while being experiential in nature. HP unveiled 8 OMEN Playgrounds in Delhi, Mumbai, Pune, Bangalore, Trivandrum, Ludhiana, and Hubli. Very soon, HP will expand network of OMEN Playground stores in cities such as Lucknow, Hyderabad, Nashik, Bhuvaneshwar and Chandigarh.
The OMEN Playground stores provides an opportunity for gamers to engage with the latest devices with their favorite games. Gamers can also choose to purchase any device in the Playgrounds. This unique approach by HP hopes to inspire and motivate the new generation of gamers in India.
