HTC rolls out HTC ONE (M8)
New York, March 27, 2014: HTC, a global leader in innovation and design, has unveiled the highly anticipated new HTC One (M8), the ultimate evolution of the award-winning HTC One (M7). Launching in Gunmetal Gray1 with the all-new HTC Sense 6, the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion Launch controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound again sets new standards for audio quality on a smartphone.
CEO of HTC Peter Chou said, “In 2013 we introduced the best smartphone in the world, but we never stopped challenging ourselves and the status quo in this category. As pioneers in mobile innovation, we continue to design and build devices that will dazzle, inspire and transform the smartphone industry. Today I’m proud to launch the most stunning, intuitive and advanced handset that the industry has seen to date, the new HTC One (M8).”
Beautifully designed inside and out
Achieving another breakthrough in design and quality with the new HTC One (M8), the phone’s body has been re-crafted to create an even more stunning yet approachable look. The beautiful, durable, high quality metal unibody flows right up to the 5-inch, full HD (1080p) display, tapering to thinner edges, with softer curves for a smooth, more natural grip.
Supported by the Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense 6, available on the device and as an upgrade from the Google Play store2. Completely redesigned with a cleaner, more striking visual style, HTC Sense 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience. For those who prefer the stock Android experience, the HTC One (M8) Google Play edition will be available for pre-order from today and for purchase on the Google Play store in the coming weeks.
A leap forward in smartphone imaging
The new HTC One (M8) brings a totally different dimension to mobile imaging by combining the world’s first smartphone with a Duo Camera that features HTC’s innovative HTC UltraPixel module, a dual flash and full 1080p HD video recording, producing incredible images in all lighting conditions and rich, high-quality video. A 5-MP wide-angle front facing camera also captures superior selfies with ease.
The Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel module, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.
Instantly create professional-looking portraits by altering the focus of your image after the photo has been taken with UFocus or make your subject stand out in a more surprising way by altering the background with creative effects using Foregrounder. You can also give your best shots a seasonal flavour using the Seasons animations. Copy & Paste3 lets you place your family and friends in a different photo entirely, while Dimension Plus presents a unique perspective on your photos by letting you view your image from a different angle by simply tilting the screen.
The advanced camera technology also works behind-the-scenes capturing images right from launch, so that when the shutter is activated, the sharpest possible image is instantly displayed. The camera autofocus operates at a speed of 300mseconds, producing beautifully crisp images of split-second action and when the flash is required, the intelligent LED Dual Flash automatically selects the exact colour tone and light intensity for more natural skin tones and a professional-looking shot.
With so much scope to create exciting imagery, Gallery organisation has also been a priority for the designers of HTC Sense, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.
Finally the new HTC One (M8) has also integrated Slow Motion mode, which lets you shoot HD slo-mo video and then edit that video so you can slow down the action at the part you want – perfect for adding drama or for highlighting a moment.
