OnePlus has maintained its leadership position in the premium smartphone segment in India with 44% share
OnePlus is the market leader in the premium (USD 500-700) smartphone segment, with a market share of 44% in India, according to IDC Asia Pacific Quarterly Mobile Phone Tracker, February 2019.
OnePlus has also emerged as one of the Top 5 Smartphone Brands in USA in Q4 2018. The key growth driver for the brand in USA during the quarter was its partnership with one of the biggest network carriers, T-Mobile during the launch of OnePlus 6T.
As per IDC’s latest Asia/Pacific Quarterly Mobile Phone Tracker Press Release dated February 12, 2019, “The premium end of the market (USD 500+) outgrew all the other price segments of 2018 with 43.9% YoY growth. OnePlus emerged as the leader (USD 500-700) on the back of the OnePlus 6 and the newly launched OnePlus 6T.”
The smartphone is now available for general sales across all channels including OnePlus.in, Amazon.in and Reliance Digital, Croma outlets and all OnePlus exclusive offline stores.
@Technuter.com News Service
