OnePlus partners with Croma to offer premium experiential touch points across key cities
OnePlus announced partnership with Croma to create more offline touch points for the experience and purchase of OnePlus products across key cities in India. With customer satisfaction at the core of its strategy, OnePlus opened its first ever global experience store in Bangalore at the beginning of 2017. The OnePlus Experience Store is a one-stop destination for OnePlus customers and technology aficionados to touch-and-feel and learn more about OnePlus products. At Croma, all OnePlus products will be available for sale at same price as online channels and would include consumer offers as available on all other authorized channels. Additionally, customers will benefit from promotion campaigns run by respective Croma stores.
As a part of this association, OnePlus and Croma will set up exclusive experience zones with live demo phones on display and customers will also be able to interact with the stores’ staff about the device and address all product queries directly.
Vikas Agarwal, General Manager, OnePlus India, said, “As a global technology brand, our constant endeavor is to offer premium products and unique experiences to our users. We are excited to partner with Croma for offline expansion in our biggest and the most important market. The offline presence will further complement our ‘online first’ approach, strengthens customer trust and drive the next phase of our growth in India. The partnership with Croma will greatly benefit youngsters and tech enthusiasts who have heard about the brand but may not have experienced its products. It is a huge opportunity to improve brand awareness and consumer engagement as the premium segment grows in future. The goal is to offer users a chance to hold the device and experience the premium design and the attention to detail.”
Starting September 19, 2017, OnePlus 5 devices will be available in 10 Croma stores, across major cities in India. These locations are Devarc Mall in Ahmedabad; Belapur, Lower Parel Phoenix Mall and Vasundhara (Juhu) in Mumbai, Jubilee Hills in Hyderabad, Pimpri in Pune, South Ex and DLF Mega Mall in Delhi NCR, Phoenix Market City in Chennai and Indraprastha in Bangalore. Later, the OnePlus products will gradually be launched to 100s of other premium Croma stores in a phased manner.
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