Samsung strengthens mid-segment with GALAXY A5 and GALAXY A3
Mumbai, India, January 6, 2015: Samsung India Electronics Private Limited today unveiled the GALAXY A5 and GALAXY A3, offering a stylish full metal unibody design for the young and style conscious consumers, who seek premium build and exceptional social media experience. The new smart phones are Samsung’s slimmest smart phones to date and reflect a confluence of style and technology.
Priced at the mid-segment of the market, GALAXY A5 and GALAXY A3 offer a beautifully crafted full metal unibody, slim design and a superior hardware to empower young consumers to quickly and easily capture meaningful moments and share their daily lives. The launch of these new smart phones will further strengthen Samsung’s product portfolio in the mid-range segment and expand its position within the Smartphone market.
The GALAXY series has set industry benchmarks for delivering the best-in-class technology and premium levels of performance. Keeping the modern design philosophy in mind, the GALAXY A5 and A3 have been designed to empower young consumers to enjoy the stylish design and flagship features with an assortment of appealing colors. The Dual SIM capability of the phones adds to consumer’s convenience.
Going beyond hardware and functionality, Samsung is revolutionizing the way customers interact with devices and has enabled an entirely new sphere of possibilities for people to work, explore, share and create.
Stylish and Slim, Full metal unibody design
The GALAXY A5 and A3 are Samsung’s slimmest smartphones to date, featuring refined full metal unibody designs that are 6.7mm and 6.9mm thin, respectively. Both devices will come in a variety of colors, including Pearl White, Midnight Black, and Champagne Gold, to accommodate the personal style and preference of diverse users.
Unmatched Selfie Experience with 5 MP Front Camera
The GALAXY A5 and A3 offer a superior mobile and social experience to young consumers who want to express their unique style while constantly staying connected. Sporting an advanced 5MP front-facing camera, taking vivid Selfies is now easier than ever before. Innovative photo-taking features, such as Wide Selfie, Palm Selfie, Animated GIF, Beauty Face Features let users capture attractive Selfies in high resolution by automatically detecting and focusing on a person’s face. Users are also able to quickly and easily share photos or videos on their favorite social media channels with the fast network speed of LTE Category 4 on GALAXY A5 and 3G Network on GALAXY A3.
Vivid Display and Powerful Processor
The GALAXY A5 and GALAXY A3 are ideal for young minded consumers seeking practicality and functionality. Both devices are equipped with an extraordinary Super AMOLED display and Adaptive Display technology to deliver clearer images with deep contrast and better viewing experience for more vivid, colorful content in virtually any environment, even under bright sunlight. The GALAXY A5 and A3 are also outfitted with a Quad Core 1.2 GHz processor for seamless multi-tasking and faster browsing experience. In addition, the GALAXY A5 and GALAXY A3 include popular features exclusive to GALAXY devices, such as Ultra-Power Saving Mode, Private Mode and Multiscreen, as well as adjustable audio which intelligently adapts and enhances sound output based on the user’s surrounding environment.
Price and availability
The Samsung GALAXY A5 is priced at INR. 25,500 while GALAXY A3 is available at an attractive price of INR. 20,500.
As part of the introductory offer Airtel will provide special double data plans on Samsung GALAXY A3 and GALAXY A5 for upto 6 months on their networks.
