SAP fortifies its cloud strategy for India

Mumbai, India, May 14, 2014: SAP India, a subsidiary of SAP AG, has announced a unified strategy of delivering next-generation cloud solutions to enable customers better manage their critical assets and relationships, namely HR, Finance, Customer and Procurement.

John Ruthven, Senior Vice President, Cloud and Line of Business, SAP Asia Pacific Japan, said, “The cloud has profoundly changed the way people interact. In enterprises today, IT is required to scale up, provide real-time insights into business and help companies decide, respond boldly and quickly. As we accelerate the transition to the cloud by offering customers choice, we will bring even more options to help provide enterprises with remarkable business value, radical simplification of their IT landscapes and tremendous competitive advantages.”

SAP in India has infused the cloud DNA, into its business and has seen a surge in the demand from customers of all sizes giving companies the flexibility and choice they need to innovate for growth across their entire business on cloud. SAP hybrid cloud offerings in gaining momentum as Indian companies realize the potential for transforming business capabilities and driving new innovative services.

Ranbaxy Laboratories Limited and Dabur India Limited have been on the SAP Cloud for over a decade have seen significant progress to transact, move, store, process and analyze data in real time. Today, many more organizations have opted the cloud infrastructure including Dr.Reddy’s Laboratories Ltd, Shapoorji Pallonji & Co. Ltd., Balasore Alloys, Abu Dhabi Commercial Bank, Max Life Insurance, Asian Paints, TCL Corporation, Sun Pharmaceutical Industries Ltd. and Lupin Limited to name a few.

Rajamani Srinivasan, Vice President & Chief of Staff, SAP India, said, “Businesses today are exposed to situations beyond cloud that includes managing people, costs and achieving customer satisfaction. With a well-defined cloud road map and customer-first focus approach, SAP is empowering customers to leverage and extend their existing investments with the flexibility of deployment choices.”

Built to help customers more easily navigate their journey to cloud, the unified cloud offering provides simpler, faster and richer than ever before with a holistic approach that include:

•Cloud HR: Solutions from SuccessFactors, an SAP company, to drive workforce strategies and insights with confidence, and empowering people to take charge of their career.

•Cloud Finance: SAP Cloud for Financials (formerly SAP Financials OnDemand), SAP Cloud for Travel (formerly SAP Travel OnDemand) and SAP Business ByDesign solutions enable real-time intuitive financial insight to everyone across the business, assisting in compliant accounting and financial reporting for global enterprises.

•Cloud Customer: SAP Cloud for Sales, SAP Cloud for Service, and the new SAP Cloud for Marketing are collaborative, connected and insightful solutions using the underlying technology available in SAP Cloud for Customer (formerly SAP Customer OnDemand). A user-centric design makes it easy-to-use, while also empowering customer-facing personnel to make every customer engagement more relevant, personal and differentiated.

•Cloud Procurement: Ariba, an SAP company, combines industry-leading cloud-based procurement and invoicing applications with the world’s largest Web-based trading community to help companies connect and collaborate with a global network of partners more efficiently and effectively than ever before.

Additionally, the rising expectations from Milennials, whose diverse expectations of employers, the workplace and the market itself, are forcing businesses to completely reconsider traditional business models. Milennials are pushing businesses to innovate – to do things faster, smarter and more sustainably and ultimately change the world. India is a key market for SAP with highest numbers of Milennials. The company is working with the best and brightest of Milennials in country to provide the disruptive and exciting innovations to the market.

SAP offers a comprehensive portfolio of cloud applications, with over 36 million users in the cloud, along with experience of the world’s largest cloud implementations and an unparalleled user experience − all leveraging the industry expertise from more than 258,000 SAP customers in 191 countries across 25 industries.