Square Peg Films strikes the right chord with their return of Rediff Shopping campaign
New Delhi, India, September 2, 2014: Rediff.com, India’s E-commerce portal which introduced the concept of online shopping in India back in 1999 has re-launched their online shopping portal with a bang! Ideated and executed by The Square Peg Films, Rediff’s new TVC struck the right chord with the net savvy female consumers of the tear II cities of India.
“Our objective was to connect with the modern internet savvy women across India, who are emotional but smart and intelligent. We wanted to connect with every woman who feels from her heart but thinks from her brain, hence developed this beautiful concept set against the backdrop of Indian wedding. The bride wanting to gift her groom a special wedding gift and purchasing it online touched the right chord with our audience”, said Pooja Mishra, Co-Founder & Director, The Square Peg Flims. “At The Square Peg we try to bridge the gap between the agency and production house by offering custom made services to our clients including ideating, designing and executing anything related to video campaigns”, said Praveen Sharma, the other Co-Founder & Executive Director, The Square Peg Films.
Rediff.com new TVC designed and executed by The Square Peg Films conveys the core message of online shopping while subtly interpreting the details of Rediff’s services and quality. The TVC shows how a woman who is getting married and is keen to gift her husband a nice leather watch. With the mobile app of Rediff Shopping she orders a nice watch, which gets delivered within 24 hours and she is elated to do something special for him. The song ‘Lag ja gale’ in the background adds to the messaging and creates that special connect with the audience. The new TVC was much appreciated and accepted very well by the audience.
“We are very happy with the concept that Square Peg films ideated for our brand. They understood the brand and its strategy very well. Our new TVC campaign which was on air in two phases over 5 weeks, boosted the sales figure of Rediff Shopping by 25% “, said Spokesperson Rediff.com
Since its inception this young and dynamic production house, The Square peg Films is contributing to the marketing, branding, and production sector with their creative excellence and out of the box concepts.
