Truecaller Introduces Call Reason, the Next Step in the Evolution of Caller ID & Releases SMS Scheduling and Message Translation

Truecaller users can now also schedule important SMS to never miss an opportunity & translate messages in the app

Truecaller has rolled out three highly anticipated features: Call Reason, Schedule SMS and SMS Translate for users globally.

Truecaller has been the pioneer in the mobile identity space, and has pushed the innovation of Caller ID to great heights. Consumers trust Truecaller to tell them who is calling but now they will also know why they are calling. Call Reason enables users to set a reason for their call, enabling the receiver to check what the call is about, whether the incoming call is personal, business or something urgent. This would increase pick up rates, especially when callers are calling from new numbers.

The new ‘Schedule SMS’ extends the platform’s Caller ID feature to enable users to schedule a message reminder of any events, meetings, or what groceries you need to pick up at the end of the day. Additionally, the SMS Translate feature allows users to instantly translate the content of their messages directly in Truecaller without leaving the app. This feature works for both SMS and instant messages (IM). All these features will be free for all consumers.

Truecaller new features for Android and iOS users

Commenting on the feature, Rishit Jhunjhunwala, Chief Product Officer at Truecaller said, “We are thrilled at the launch of Call reason, Schedule SMS and SMS Translate. We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission. Communication in 2020 is easier in many ways, but also complicated by the vast ways in which people connect for information. As a brand, we strive to stay true to the core principle of building a product for masses while always acting in the public interest. We are constantly listening to our users and want to help them by putting more power in their hands.”

Truecaller Call Reason benefits and advantages

• Enabling the receiver to check whether the incoming call is personal, business or something urgent
• This would help users to get more information about why the caller is trying to get in touch and decide which calls to take and when
• This would Increase pick up rates, especially when callers are calling from new numbers
• Businesses can set a customized text before every call which would increase engagement with their customers
• Consumers can set three key reasons for an outgoing call
• Before any call, a reason can be picked, edited, customised, added or can even be skipped
• The reason picker is available for all outgoing calls between one Truecaller user to another