Twitter users get preview of content on a website before deciding to visit

Bangalore, India, July 16, 2015: Twitter Cards are used by thousands of developers and news partners to richly represent their content on Twitter. On July 15, Twitter updated its Summary Cards globally (on mobile) to improve the way users consume information from publishers, and it is also beneficial for publishers as users can see more about the content that’s on their websites, with just a quick glance.

Earlier, users would need to click on a tweet to see the details of the tweet. Now with Summary Cards users can see the image, title and summary of that tweet; these cards load automatically in the timeline. This preview helps users decide if they would like to visit the website, they get more information about the tweet right there in the timeline, and it’s a more attractive format for consuming information.

For publishers, this means that their tweets are more visually appealing and informative, and hence will drive more traffic to their websites.

Some of the international and Indian media partners that are already using Summary Cards are: 

@wsj

@washingtonpost

@techcrunch

@gizomodo

@time

@ap

@billboard

@voguemagazine

@htTweets

@IndiaToday

@timesofindia

@ndtv

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