Axis Communications partners with Redington to expand distribution across India
Axis Communications has appointed Redington Limited as the newest Authorised Distributor for India. This alliance aims to expand and deliver Axis’ industry-leading network solutions, which enhance security and business performance, to a wider customer base in India by leveraging Redington’s extensive partner network.
Carl Malmqvist, Regional Director, South Asia Pacific, Axis Communications said, “Since our inception, Axis has been committed to the indirect sales model which has created opportunities and business growth for our ecosystem partner. Our distributors are our critical business partners in striving to achieve our goals. With the positive growth projection for India over the next five years, it was important for us to partner with a trustworthy brand like Redington. I am confident this relationship is built for success, and I look forward to creating a smarter, safer India, together.”
This partnership aligns with Axis Communications’ five-year vision for growth in India, particularly focusing on geo-expansion across Tier 1, 2, and 3 cities. Axis is also focused on identifying, onboarding, and expanding its partner database, with a strong intent to grow segments such as Government, Data Centers, Transportation, Critical Infrastructure, and Global Manufacturing.
Sudhindra Holla, Director – India SAARC, Axis Communications, said, “Axis Communications is honoured to be partnering with Redington as one of our Authorised Distributors for India. Our relationship is a strategic step in the right direction of accelerating the Axis footprint across the country. We are convinced our partnership will be extremely successful because of their skilled sales team and excellent logistical capabilities.”
Mr R Venkatesh, President, Technology Solution Group, Redington Limited said, “We are excited to partner with Axis Communications to introduce their state-of-the-art surveillance solutions to a wider audience in India. This collaboration aligns with our goal to offer businesses top-notch technology that facilitates digital transformation. Through our extensive partner network, we are confident in our ability to enhance security and business performance for organisations of all sizes across the country.”
In addition to the suite of security products, the key focus will also be to drive the next generation of AXIS Camera Station Video Management Software (VMS). This well-packaged offering ensures greater flexibility to meet customer needs. This single-vendor, end-to-end offering includes AXIS Camera Station Pro, a powerful, server-based video and access management software that also offers optional cloud connectivity. AXIS Camera Station Edge is our easily accessible cam-to-cloud solution combining the powers of Axis edge devices with Axis cloud services. AXIS Camera Station will also include support for multisite management as well as other cloud-based services such as a web client for video, and user and device management. These services are all enabled by our hybrid cloud platform, Axis Cloud Connect.
