Evolution of audio-visual technology with change in consumer behaviour
Technological advancements and the adoption of new-age technologies have evolved the audio-visual industry. With advancements occurring rapidly in recent years, the evolution phase is witnessed across the industry. Advancements, various developments and trends have evolved consumer behaviour and the adoption is positively perceived. Projectors, monitors, speakers, and video walls are some of the examples driving and evolving the audio-visual industry.
Today, the way we consume as well as interact has changed due to the advancements in audio-visual technology. The usage of audio-visual has always been in high demand in the corporate sector but with time and evolution, the market is witnessing a huge shift in education and entertainment sector. It is apt to state that the market is responding to moving customer behaviour by offering more individualised, immersive, and sustainable content.
Evolution Phase
In the initial phase, television became integral to audio-visual development, revolutionizing how people consumed media and allowing them to watch their favourite programs in their homes. However, this drift widened with the trend and consumer needs, and the use of VCRs and DVDs sparked the industry.
Television still plays a crucial part in home entertainment, and with time and advancements, the product is evolving faster.
New Audio-visual technology inclined with consumer behaviour
Advanced Projectors –
Projectors have come a long way since their inception, transforming the bulky design to a sleek and portable size with advanced, user-friendly features. Technological advancements and changing consumer preferences have shaped the evolution of projectors. The lamp-based projectors have been replaced with laser projectors giving longer lifespans and improved color accuracy. Similarly, LED technology is now embedded in the projectors offering high brightness, clear images, energy efficiency, minimal maintenance and sustainability to the ecosystem. Portable projectors are also becoming a new trend giving consumers a free hand to experience their favourite shows, movies or programs at their convenience.
In recent time, projectors are widely being used in Edtech interactive whiteboards. These whiteboards allow teachers to display digital content, such as videos and images, on a large screen. Students can then interact with the content using tools available in the whiteboards, making the learning experience more engaging and interactive. The evolution of projectors has provided consumers with extensive, precise, and more immersive visual experiences, transforming how content is viewed and enjoyed.
Rise of virtual and augmented reality
The use of virtual and augmented reality (VR/AR) has significantly increased in the audio-visual sector. Users of VR are entirely engrossed in a simulated environment, giving them an engaging and sensory experience. It is widely being used in education, corporates, entrainment and gaming. Consumer expectations for dynamic and engaging content have changed due to both VR and AR. As technology develops, VR/AR is positioned to be a significant force in the future of the audio-visual sector, providing fascinating and transforming experiences.
Sustainable approach
The environmental impact of audio-visual technology has become a growing concern for consumers. Today, industry players are developing eco-friendly technologies; for instance, the use of LED technologies in projectors and video displays and the consumption of content online has reduced physical media usage, resulting in decreased waste and energy consumption. Furthermore, consumers prioritize energy-efficient devices such as smart TVs, projectors and streaming devices to reduce their carbon footprint.
From the introduction of television to the rise of VR and AR technology, each development has been influenced by how people consume media. As technology advances, it will be interesting to see how consumer behaviour will continue to shape the evolution of audio-visual technology.
Authored by:- Mr. Muneer Ahmad, Vice-President, Sales and Marketing, ViewSonic India
(The views expressed in this article are by – Mr. Muneer Ahmad, Vice-President, Sales and Marketing, ViewSonic India. Technuter.com doesn’t own any responsibility for it.)
