ASUS ramps up its Consumer Laptop Line up with ultra-powerful 11th Gen Intel Core Processors

ASUS recently announced the launch of the latest lineup of Intel powered laptops consisting of VivoBook Ultra 14/15 (X413/X513), VivoBook Ultra K15 (K513), and ZenBook 14 (UX425). Building on its commitment to elevate user experience, ASUS brings a whole range of devices that are precision-engineered keeping in mind the needs of the Gen Z. Equipped with the latest 11th Gen Intel Core Processors, the ultra-slim design, visually satisfying aesthetics, custom intelligent cooling solutions, faster RAM, expandable storage, and NanoEdge display, the blazingly fast laptops offer optimized performance, immersive visuals, and unrivalled overall excellence.

Speaking on the launch, Arnold Su, Business Head, Consumer & Gaming PC, System Business Group, Asus India commented, “We aim to surpass ourselves with every new offering. The new lineup is definitely no exception. With the latest entries into the VivoBook Ultra and ZenBook series, our intent is to deliver super-powered performance, exhilarating visuals, and a host of upgrades to existing features to our users. From top-tier hardware designed for superior portability to optimized processing power suited for carrying out simple operations as well as heavy-duty tasks with equal ease – the devices check all of the boxes. Both the series are precision-tailored for Generation Z who are increasingly becoming key members of India’s workforce. With ASUS products on their hands, they can carry out their personal as well as professional tasks with ease and aplomb!”

Some of the prominent features of ZenBook 14 (UX425) are as follows:

Ultraslim, ultralight, ultraportable

The ASUS ZenBook 14 UX425 is constructed out of diamond-cut aluminum alloy. In keeping with the soothing and sophisticated aesthetics of the ZenBook series, the new laptop features a unique concentric-circle finish on the lid. Weighing merely 1.13 kg, the ZenBook 14 carries a super sleek form factor thanks to its thin and lightweight design equipped with a side profile of less than 14 mm, making it fit to be used anytime, anywhere in a beautiful pine grey color.

Supermobility complemented by super-powered processing

Powered by the latest 11th Gen Intel Core processors and Intel Iris X^e graphics, the new ZenBook 14’s enhanced performance can take care of multitasking, productivity and entertainment all at once. Equipped with an ultrafast PCIe 3.0 x2 SSD, and the latest WiFi 6 (802.11ax), the new laptop delivers excellent all-round performance.

Precision-engineered ErgoLift hinge

ZenBook 14 features a precision-engineered ErgoLift hinge that automatically lifts the laptop slightly when it’s opened, tilting the keyboard to the optimum typing angle. This action also raises the chassis for optimized cooling and enhanced audio quality.

Stunning visuals primed for superior immersion

With up to 90% screen-to-body ratio on the new ZenBook 14, the device delivers exhilarating visual experience to users. The four-sided NanoEdge display on the laptops are considerably slimmed down with the side bezels now measuring merely 2.5mm. In addition, the Full-HD IPS LED panel offers exceptional color reproduction with immersive viewing angles.

Seamless connectivity

The 11^th Gen Intel Core processors also bring two Thunderbolt 4 USB-C ports on the ZenBook 14 to offer speeds of up to 40 Gbps. The laptop also features a standard HDMI 2.0 port, a USB 3.2 Gen 1 Type-A port, and a microSD card reader. With Thunderbolt 4, the laptop can easily output to two 4K displays or an 8K display, connect to storage devices, or expand connections, and more. Along with the cutting-edge dual-band WiFi 6 (802.11ax), which is 2.7x faster over WiFi 5 (802.11ac), ZenBook 14 also incorporates ASUS WiFi Master technology that makes WiFi connections at greater distances faster and more reliable to use.

Charger is no longer a necessity

With the new ZenBook 14, traveling without a charger is no longer a big deal.  The device comes equipped with a 67-watt-hour battery and offers an all-day battery life of up to 21 hours. The fast-charge feature can restore up to 60% of the battery in merely 49 minutes, allowing you to be on time everywhere!

VivoBook Ultra 14/15 (X413/X513) and VivoBook Ultra K15 (K513) share some common features. These include:

Designed with special care for Generation Z

Unlock optimum computing power and upgraded performance

Armed with the power of Intel Core i7-1165G7 processors with Intel Iris X^egraphics, VivoBook Ultra 14/15 and VivoBook K513 laptops offer Turbo boost frequency of up to 4.7 GHz. The laptops are also equipped with NVIDIA MX330 GPU that boosts the graphics support to the next level. When paired with up to 8GB RAM and a super-fast PCIe SSD solution, the machine pushes the frontiers of optimum performance. Alongside the zippy SSD, both options offer the provision of expandable storage with a 1TB SATA HDD.

Immersive visuals deliver superior experience

The 14” and 15.6” Full-HD NanoEdge display on the new VivoBook laptops is designed to deliver unrivalled visual experience to users. The slimmed-down top and side display bezels, along with a screen-to-body ratio of up to 85%, make it a notably compact package capable of delivering both superior immersion and an unforgettable impression. The Full-HD LED panel offers good color reproduction, making the visuals leap out from the screen.

Comprehensive suite of connectivity options

Always stay connected with a full-fledged set of I/O ports on the VivoBook Ultra 14/15 and VivoBook Ultra K15. The in-built Intel WiFi 6 with Gig+ (802.11ax) wireless network card offers a smoother WiFi connectivity experience. The devices make seamless connectivity possible, achieving speeds of up to 2.4 Gbps, up to 3X higher throughput and 4X network capacity over WiFi 5 (802.11ac).  The new laptops also feature an HDMI 1.4 port, two USB 2.0 Type-A, one USB 3.2 Gen 1 Type- A and a USB 3.2 Gen 1 Type-C port.

Rediscover the typing experience

The new VivoBook Ultra 14/15 and VivoBook Ultra K15 are equipped with a comfortable, full-sized keyboard. The key pitch is almost 19 mm wide (distance between the middle of a key to the middle of its adjacent key). This pitch achieves the same accuracy and offers the same luxury of space during typing as is found on desktop PC keyboards, despite the compact form of the laptops. The keyboard is not only backlit as well for convenient typing in dark environments but is also spill-resistant.

ASUS Intelligent Performance Technology (AIPT)

ASUS Intelligent Performance Technology (AIPT) is an ultra-efficient thermal design and power-saving solution. It uses ASUS exclusive algorithms combined with between five and nine smart sensors, an aerodynamic IceBlades fan design and up to a 65-watt power supply to intelligently increase CPU performance with improved stability, while allowing all-day battery life and a quieter and cooler laptop. This technology empowers the devices to maintain high-performance status for as long as they run. This is available in only Core i5 and i7 11th gen.

Models	Starting Price	Availability
Zenbook 14 (UX425)	82,990/-	Asus Exclusive Stores/Offline partners / Flipkart / Amazon / Reliance Digital /Croma/Vijay sales
VivoBook Ultra K15 (K513)	42,990/-	Asus Exclusive Stores/Offline partners / Reliance Digital /Croma/Vijay sales
VivoBook Ultra 15 (X513)	43,990/-	Asus Exclusive Stores/Offline partners /Amazon/ Reliance Digital /Croma/Vijay sales
VivoBook Ultra 14 (X413)	59,990/-	Flipkart