E-commerce, Quit Apps, and More: How Digital Transformation Is Impacting Smoking Cessation
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The fusion of technology and healthcare is revolutionizing how we approach wellness. In our previous article, we discussed the introduction of new health features in iOS 17, as well as iPadOS 17 and watchOS 10. These updates allow users to track and manage their medications, view their available health records from multiple institutions, and even share stored data with caregivers using Health Sharing.
These advancements signal a paradigm shift in how individuals engage with their health. With this new mobile landscape, there are now new avenues for addressing several pressing health concerns — including smoking cessation. As we delve into the intersection of technology and smoking cessation, we take a look at how digital innovations are reshaping the landscape of quit support services, offering unprecedented opportunities for individuals to embark on their journey towards a smoke-free lifestyle.
Smokeless products and e-commerce
In recent years, the smoking cessation market has witnessed a notable shift towards quitting smoking aids. In particular, smokeless products have emerged as a popular choice among consumers, as they offer a discreet and convenient way to satisfy nicotine cravings without the side effects of traditional products.
This trend has garnered momentum thanks in part to the convenience of online platforms. Online platform Prilla capitalized on this by making a variety of nicotine pouch brands readily available to consumers, whether it’s the best-selling ZYN, known for its distinct nicotine distillation procedure, or the popular On!, which stands out for its variety of delicious flavors. Purchasing online allows consumers to access smokeless products that are stored under optimal conditions. This is especially key for users of On! pouches who can enjoy the crisp flavors of its Citrus, Cinnamon, or Wintergreen products without compromising on freshness or quality. All consumers have to do is browse Prilla’s user-friendly website and add their desired products to their cart before choosing among the different shipping options to deliver directly to their doorsteps.
The rise of e-commerce has significantly contributed to the accessibility of smokeless products, making it easier for individuals to find and purchase these alternatives to traditional tobacco products. This is why even established pioneers like Nicorette and NicoDerm have embraced the digital transformation, with the former launching a new website in 2022 to sell its original Nicorette gum and lozenges online. The site is equipped with tools and resources to support individuals throughout different stages of their quit journey, especially as research proves that integrating alternatives into quit support programs can increase quit smoking success by up to 70%.
Online quit support programs
Unsurprisingly, quit support programs have also transitioned online, offering individuals convenient access to smoking cessation resources and support. A 2021 study published in JMIR demonstrated the effectiveness of combining the iQuit Mindfully app with nicotine patches in achieving strong cessation retention rates of 22% by the end of the program. This combined self-help material, a text messaging program, and 21-mg patches for participants who smoked more than 10 cigarettes daily — highlighting the potential of online platforms to enhance the effectiveness of quit support programs.
As the popularity and success of online quit support programs continue to grow, they have evolved to incorporate various digital services. Telehealth has emerged as a valuable tool for expanding access to smoking cessation services. In telehealth consultations, pharmacists can engage with patients through live video conferencing sessions. A 2022 study showcased the effectiveness of a community pharmacist-led smoking cessation intervention using the PharmQuit smartphone app. By integrating digital tools into traditional pharmacy services, such as counseling and medication management, PharmQuit offers a comprehensive solution for smoking cessation support.
Looking ahead, the smoking cessation market is poised for further transformation as more stakeholders recognize the potential of digital solutions. With increasing demand for accessible and personalized support, we can expect to see continued innovation in e-commerce platforms, quit apps, and telehealth services. By harnessing the power of technology, the smoking cessation industry has the opportunity to make significant strides to meet the changing needs of consumers in their journey towards tobacco-free living.
