“The Indian market possesses promising and aspirational opportunities with various demographics and geographies” – Mr Muneer Ahmad, Vice President Sales and Marketing, ViewSonic India

Tell us about ViewSonic’s journey so far in the Indian market?

We are establishing and strengthening our presence in the Indian market and have witnessed both highs and lows. As diversity looms in the Indian market, the brand has multiple opportunities to position itself as one of the leading audio-visual and Edtech solution providers.

ViewSonic has attained multiple achievements in the last six to seven years, from capturing the market to growing in numbers, expanding our presence in Indian cities, and creating brand recall amongst the end consumer. These years, we developed products meeting the industry trends and consumer needs. As a result, our products are embedded with the latest technology and meet the demands of users. We have been expanding and growing our product portfolio by establishing our foothold with numerous unique features under our projectors and monitors segment. We are also aiming to establish ourselves as the leading ed-tech solution provider since the launch of myViewBoard in India.

Our product portfolio has grown exponentially in these years, and our business has also witnessed significant growth. In the last 4 to 5 years, we have introduced portable to lamp-free projectors, gaming and touch-screen monitors, and integrated hardware and software solutions for ed-tech. We have also launched our first Experience Zone in Delhi, India, this year to establish and grow our presence through brick and mortar model.

Do you find any challenges with the Indian market compared to other markets?

The Indian landscape comes with its own set of challenges as compared to the other markets. India is one of the fastest-growing economies in the world. The Indian market possesses promising and aspirational opportunities with various demographics and geographies. Capturing the market in the nation, requires an in-depth understanding of consumer behaviour, demography, and social groups. Thus, it is essential to develop products and services that meet the end consumers’ needs. Consumer purchasing habits range from cost-effective to affordable to luxurious.. Hence, developing products for each section is important, which further entails business growth. Additionally, all the products must have tech-enabled features to garner maximum consumer traction.

Furthermore, in the audio-visual industry, international to local brands have already acquired a huge scale. Establishing ourselves as a global leader and provider of these solutions brought us several challenges. From re-establishing our position to creating brand recall, we used various digital platforms and communication tools to sustain and retail our position. Within a short span of time, we observed our business grow and generate consumer interest.

How do you plan to expand your business in India? Do you have any plans to tie up with corporations or schools?

ViewSonic is paving its way through India’s education and audio-visual segment. From developing and innovating various products in the audio-visual segment, we are entirely focusing on creating a robust solution in the Edtech segment. We are not only hardware solution provider but also a software solution provider.

We launched our first experience zone in Delhi, India showcasing our key products and solutions under one roof. Witnessing our consumer interest and demand for the product, we are soon expecting to launch an experience zone in other metro cities and expand this further to tier 2 cities.

Additionally, we expect to introduce new technologies and innovative products under each segment to capture the market in the audio-visual industry. For instance, we have introduced LED technology in our latest launched projectors for both corporate and home entertainment. Moreover, the shift towards eco-friendly and low power consumption has been in demand.

For our Edtech segment, we have constantly developed our relationship with educators or schools/ institutes giving them best-in-class products and solutions. Our proprietary myViewBoard is a complete visual learning platform that delivers a better engagement with enriched content and advanced management to create an immersive and interactive learning space. It also enables educators to be more equipped for uncertainty by seamlessly transitioning between physical and digital environments, whether students are in the classroom, online, or both.

We recently won a tender to provide 1300 interactive flat panels (IFPs) for the Brihanmumbai Municipal Corporation (BMC) digital classroom project. Under this project, we installed 1300 IFPs with the myViewBoard software, allowing a seamless move to digital education and opening up new possibilities for educators and students. Previously we collaborated with various educational institutions, including IITs, IIMs, NITs, Kendra Vidyalaya’s and few more. Establishing itself as the leading EdTech solution provider with integrated software, ViewSonic has helped to transform more than 1000+ classrooms with its interactive flat panels and software.

What are your future plans for ViewSonic? What more products can we expect in the coming months?

ViewSonic thrives on offering the best products with upgraded technology and a user-friendly interface. This year, we introduced and launched a range of products from affordable to high-premium products in the Indian market. Observing the rise in demand, we expect to multifold our business and capture the market significantly.

In the coming months, we will introduce products for both the Edtech and projector segment, catering for both corporates and home entertainment.

Can you tell us some ViewSonic ed-tech products that can contribute to education?

Being at the forefront in the education segment, our products and solutions are evolving and enhancing our education ecosystem. Products such as Interactive Flat Panels, Woodpad, and PenDisplays are developed with best-in-class features and are perfectly compatible with our proprietary software, myViewBoard. These offerings help educators, schools, and institutes connect seamlessly with their learners. Also, our products like projectors and monitors are also equipped with interactive software to enhance the seamless hybrid model.

Evolving our products, we offer a different range of IFPs, which are inbuilt with an intuitive interactive interface, enhancing hybrid learning with a whole new user interface and advanced processor. The products are also equipped with efficiency and user-friendly features. The displays create a modern classroom with interactive features and an advanced operating system for any teaching level and student ability. Our different range of IFPs is embedded with the advanced operating system upto Android 9.0 to provide better functioning and faster usage. Also, for smooth operation, our IFPs RAM and ROM range upto 8GB and 64GB, respectively. Embedded with Office365, it makes the meeting collaborative and interactive as it promotes features like making annotations, writing and drawing on the whiteboard.

Ensuring this upcoming product’s latest features and technology, IFP has been internationally certified such as a low blue light certification such as TUV Lab, providing an eye-care certified display, Microsoft Windows Collaboration Display and more.

ViewSonic enjoys a 55 percent market share as the No. 1 IFP brand in the Indian education sector since 2020. Additionally, the company’s myViewBoard is a complete visual learning platform that delivers a better engagement with enriched content and advanced management to create an immersive and interactive learning space. This visual learning software suite has become a leader in its field, with the highly open, customizable platform boasting a user base of over 5 million.

We also offer products such as Woodpad and Pendisplay to help embrace the hybrid learning process.